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12.64 0.54(4.06%) 3:39PM EST - Nasdaq Real Time Price

Add to PortfolioPrev Close:13.17Open:12.72Bid:12.60 x 18900Ask:12.61 x 285001y Target Est:12.15Beta:1.59Next Earnings Date:19-Feb-13Day's Range:12.50 - 13.0352wk Range:8.69 - 18.36Volume:67,849,420Avg Vol (3m):25,763,800Market Cap:21.89BP/E (ttm):8.58EPS (ttm):1.47Div & Yield:0.32 (2.60%) People viewing DELL also viewed: HPQ CSCO ORCL MSFT INTC YHOOSelect your brokerThe broker you select will become the default broker for Trade NowFeatured BrokersScottradeFidelityTD AmeritradeSelect BrokerResetPlease provide feedback on the new Trade Now functionCompare BrokersQuotes delayed, except where indicated otherwise. Currency in USD.Featured on Yahoo! FinanceDell: Better Off Private?BreakoutDell: Better Off PrivateBreakoutHeadlinesFilter Headlines[video] Dell in Buyout Talks: $13 - $14 Per Shareat MarketWatch(Wed 3:38PM EST)[$$] Dell in Talks on Buyout at $13 to $14 a Shareat The Wall Street Journal(Wed 3:32PM EST)Stocks Trade Mixed After Fed Beige Book; Apple Jumps 4%at CNBC(Wed 3:22PM EST)No, HP Will Not Be Selling Autonomy or EDS or Anything Elseat AllThingsD(Wed 3:21PM EST)U.S. Stocks Little Changed Amid Earnings as Apple Ralliesat Bloomberg(Wed 3:18PM EST)A Recent History Lesson: How To Play The Dell Acquisitionat Seeking Alpha(Wed 3:15PM EST)S&P 500 flat as growth concerns temper bank earningsReuters(Wed 3:13PM EST)US STOCKS-S&P 500 flat as growth concerns temper bank earningsat Reuters(Wed 3:12PM EST)Why Austin tech exec Victor Fetter is seeking 'Google-ish' IT pros in Charlotteat bizjournals.com(Wed 3:07PM EST)4 Tech Stock Stories for Investors to Scanat Wall St. Cheat Sheet(Wed 3:07PM EST)HP Rising: Receives Interest in Autonomy, EDS, Says WSJat Barrons.com(Wed 3:00PM EST)Wednesday's Top Upgrades (and Downgrades)Motley Fool(Wed 2:42PM EST)Stocks Muddled on Earnings Caution; Apple Reboundsat TheStreet(Wed 2:15PM EST)Echo Global Downgraded to Hold and 3 Downgraded Stocks to Eyeat Wall St. Cheat Sheet(Wed 2:10PM EST)Silver Lake Said to Gather More Than $7 Billion for Fundat Bloomberg(Wed 1:58PM EST) » More Headlines for DELL

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+ My Yahoo! RSSPress ReleasesDell SecureWorks Security Experts Co-Write Book on Log Management FundamentalsBusiness Wire(Wed 9:00AM EST)Founder's Syndrome: How Dell Was Beaten at its Own GamePR Newswire(Wed 8:00AM EST)StockCall Analysis: Notebooks Fizzle While Tablets SoarPR Newswire(Wed 8:00AM EST) » More Press Releases for DELLReportsTrading Report for (DELL). A detailed report, including free correlated market...Stock Traders Daily(Jan 16)Pulling Back the Curtain on the WizardStock Traders Daily(Jan 16)DELL: Due Diligence Review: Forensic Earnings and ValuationNew Constructs, LLC(Jan 15) » More Reports for DELL1d5d1m3m6m1y2y5ymaxcustomize chartComparisonSymbol% ChgMkt CapDELL 4.06%21.89BAAPL 4.57%477.99B» More CompetitorsSectorTechnologyIndustryPersonal ComputersKey StatisticsForward P/E (1 yr):7.54P/S (ttm):0.39Ex-Dividend Date:28-Dec-12» More Key StatisticsAnalystsAnnual EPS Est (Jan-13) :1.71Quarterly EPS Est (Jan-13) :0.39Mean Recommendation*:2.5PEG Ratio (5 yr expected):1.26

* (Strong Buy) 1.0 - 5.0 (Sell)

Analyst Opinion | EstimatesBusiness SummaryDell Inc. provides integrated technology solutions in the information technology (IT) industry worldwide. It designs, develops, manufactures, markets, sells, and supports mobility and desktop products, including notebooks, workstations, tablets, s... View MoreCompany Profile | Industry
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Dell - Wikipedia, the free encyclopedia Dell From Wikipedia, the free encyclopedia Jump to: navigation, search This article is about the corporation known as Dell Inc. For other uses, see Dell (disambiguation). Dell Inc.
The Dell logo from 1989-Present Type Public Traded as NASDAQ: DELL
SEHK: 4331
NASDAQ-100 Component
S&P 500 Component Industry Computer hardware
Computer software
IT consulting
IT services Founded Austin, Texas, U.S.
(May 1, 1984 (1984-05-01)) Founder(s) Michael Dell Headquarters 1 Dell Way, Round Rock, Texas, United States[1] Area served Worldwide Key people Michael Dell
(Chairman & CEO) Products Desktops, netbooks, notebooks, peripherals, servers, printers, scanners, smartphones, storages, televisions Revenue US$ 63.07 billion (2012)[2] Operating income US$ 04.43 billion (2012)[2] Net income US$ 03.49 billion (2012)[2] Total assets US$ 44.53 billion (2012)[2] Total equity US$ 08.91 billion (2012)[2] Employees 110,000 (2012)[2] Subsidiaries Alienware, Dell Services, Force10, SonicWall, WYSE, SecureWorks, KACE Networks, Exanet, Compellent, AppAssure Software, Quest Software, Make Technologies Website Dell.com

Dell Inc. is an American multinational computer technology corporation based in Round Rock, Texas, United States, that develops, sells, repairs and supports computers and related products and services. Bearing the name of its founder, Michael Dell, the company is one of the largest technological corporations in the world, employing more than 103,300 people worldwide.[2] Dell is listed at number 44 in the Fortune 500 list.[3] It is the third largest PC vendor in the world after HP and Lenovo.[4]

Dell has grown by both increasing its customer base and through acquisitions since its inception; notable mergers and acquisitions including Alienware (2006) and Perot Systems (2009). As of 2009, the company sold personal computers, servers, data storage devices, network switches, software, and computer peripherals. Dell also sells HDTVs, cameras, printers, MP3 players and other electronics built by other manufacturers. The company is well known for its innovations in supply chain management and electronic commerce, particularly its direct-sales model and its "configure to order" approach to manufacturing—delivering individual PCs configured to customer specifications.[5][6]

Dell is the sixth largest company in Texas by total revenue, according to Fortune magazine.[7] It is the second largest non-oil company in Texas – behind AT&T – and the largest company in the Greater Austin area.[8]

Contents 1 History 1.1 Growth in 1990s and early 2000s 1.2 Missed expectations 1.3 Recent plans and acquisitions 1.4 Dell facilities 2 Products 2.1 Scope and brands 2.1.1 Manufacturing 3 Technical support 4 Commercial aspects 4.1 Organization 4.2 Marketing 4.2.1 Dell partner program 4.2.2 Criticisms of marketing of laptop security 4.3 Retail 4.3.1 United States 4.3.1.1 Kiosks 4.3.1.2 Stores 4.3.2 Elsewhere 4.4 Competition 4.5 Partnership with EMC 5 Environmental record 5.1 Green initiatives 6 Criticism 7 See also 8 References 9 Further reading 10 External links [edit] History Main article: History of Dell

Dell traces its origins to 1984, when Michael Dell created PCs Limited while a student at the University of Texas at Austin. The dorm-room headquartered company sold IBM PC-compatible computers built from stock components.[9] Dell dropped out of school in order to focus full-time on his fledgling business, after getting about $300,000 in expansion-capital from his family.

In 1985, the company produced the first computer of its own design, the "Turbo PC", which sold for $795.[10] PCs Limited advertised its systems in national computer magazines for sale directly to consumers and custom assembled each ordered unit according to a selection of options. The company grossed more than $73 million in its first year of operation.

The company changed its name to "Dell Computer Corporation" in 1988 and began expanding globally. In June 1988, Dell's market capitalization grew by $30 million to $80 million from its June 22 initial public offering of 3.5 million shares at $8.50 a share.[11] In 1992, Fortune magazine included Dell Computer Corporation in its list of the world's 500 largest companies, making Michael Dell the youngest CEO of a Fortune 500 company ever.[12]

In 1993 to complement its own direct sales channel, Dell had plans to sell PCs at big-box retail outlets such as Wal-Mart which would have brought in an additional $125 million in annual revenue. However Bain consultant Kevin Rollins persuaded Michael Dell to pull out of these deals which would be a money loser in the long run.[13]

[edit] Growth in 1990s and early 2000s

From 1997 to 2004, Dell enjoyed steady growth and it gained market share from competitors even during industry slumps.[14] Dell attained and maintained the #1 rating in PC reliability and customer service/technical support, according to Consumer Reports, year after year, during the mid-to-late 90s through 2001 right before Windows XP was released.

In 1996, Dell began selling computers through its website, and in 2002, it expanded its product line to include televisions, handhelds, digital audio players, and printers. Dell's first acquisition occurred in 1999 with the purchase of ConvergeNet Technologies.

Dell surpassed Compaq to become the largest PC manufacturer in 1999. In 2002, when Compaq merged with Hewlett Packard (the 4th place PC maker), the combined Hewlett Packard took the top spot but struggled and Dell soon regained its lead. Dell grew the fastest in the early 2000s.[5]

In 2003, the company was rebranded as simply "Dell Inc." to recognize the company's expansion beyond computers.

In 2004, Michael Dell resigned as CEO while retaining the position of Chairman, handing the CEO title to Kevin Rollins who had been President and COO since 2001. Under Rollins, Dell began to loosen its ties to Microsoft and Intel, the two companies which were responsible for Dell's dominance in the PC business. During that time, Dell acquired Alienware, which introduced several new items to Dell products, including AMD microprocessors. To prevent cross-market products, Dell continues to run Alienware as a separate entity, but still a wholly owned subsidiary.

[edit] Missed expectations

However in 2005, while earnings and sales continued to rise, sales growth slowed considerably, and the company stock lost 25% of its value that year.[15] By June 2006, the stock was trading around $25 which was 40% down from July 2005 which was the high watermark of the company in the post-dotcom era.[16][17]

The slowing sales growth has been attributed to the maturing PC market, which constituted 66% of Dell's sales, and analysts suggested that Dell needed to make inroads into non-PC businesses segments such as storage, services and servers. Dell's price advantage was tied to its ultra-lean manufacturing for desktop PCs,[18] however this became less important as savings became harder to find inside the company's supply chain, and as competitors such as Hewlett-Packard and Acer made their PC manufacturing operations more efficient. Throughout the entire PC industry, declines in prices along with commensurate increases in performance meant that Dell had fewer opportunities to upsell to their customers (a lucrative strategy of encouraging buyers to upgrade the processor or memory). As a result the company was selling a greater proportion of inexpensive PCs than before which eroded profit margins.[14] The laptop segment had become the fastest growing of the PC market, but Dell produced low-cost notebooks in China like other PC manufacturers which eliminated Dell's manufacturing cost advantages.[16]) CNET has suggested that Dell was getting trapped in the increasing commoditization of high volume low margin computers which prevented it from offering the more exciting devices that consumers demanded.[18]

There has also been a decline in consumers purchasing PCs through the Web or on the phone, as increasing numbers were visiting consumer electronics retail stores to try out the devices first.[5] The lack of a retail presence stymied Dell's attempts to offer consumer electronics such as flat-panel TVs and MP3 players.[18]

Dell had a reputation as a company that relied upon supply chain efficiencies to sell established technologies at low prices, instead of being an innovator.[6] By the mid-2000s many analysts were looking to innovating companies as the next source of growth in the technology sector. Dell's low spending on R&D relative to its revenue (compared to IBM, Hewlett Packard, and Apple Inc.) which worked well in the commoditized PC market prevented it from making inroads into more lucrative segments such as MP3 players.[15] Increasing spending on R&D would have cut into the operating margins that the company had emphasized on.[5]

Dell's reputation for poor customer service, since 2002, which was exacerbated as it moved call centres offshore and as its growth outstripped its technical support infrastructure, came under increasing scrutiny on the Web. Although the original Dell model was known for high customer satisfaction when PCs were selling for thousands, by the 2000s the company could not justify maintaining that level of service when computers in the same lineup were now selling for hundreds. By 2006, Dell had spent $100 million in just a few months to improve on this, as well as rolling out DellConnect to answer customer inquiries more quickly.[16]

There was also criticism that Dell used faulty components for its PCs.[19] A battery recall in August 2006, as a result of a Dell laptop catching fire caused much negative attention for the company, although later Sony was found to be responsible for the faulty batteries.[14]

2006 marked the first year that Dell's growth was slower than the PC industry as a whole. By the fourth quarter of 2006, Dell lost its title of the largest PC manufacturer to rival Hewlett Packard whose Personal Systems Group was invigorated thanks to a restructuring initiated by their CEO Mark Hurd.[15][20] [21]

After four out of five quarterly earnings reports were below expectations, Rollins resigned in 2007 and founder Michael Dell assumed the role of CEO again. Dell announced a change campaign called "Dell 2.0," reducing headcount and diversifying the company's product offerings.[7][8]

[edit] Recent plans and acquisitions For more details on this topic, see List of Dell ownership activities. In 2006, Dell acquired Alienware, a manufacturer of high-end PCs popular with gamers.[22][23][24] The company acquired EqualLogic on January 28, 2008, to gain a foothold in the iSCSI storage market. Because Dell already had an efficient manufacturing process, integrating EqualLogic's products into the company drove manufacturing prices down.[25] In 2009, Dell acquired Perot Systems, a technology services and outsourcing company, mainly active in the health-sector, founded by former presidential hopeful H. Ross Perot In 2009, Dell acquired Perot Systems, based in Plano, Texas, in a reported $3.9 billion deal, and amalgamated into Dell Services.[26] The acquired business provided Dell with applications development, systems integration, and strategic consulting services through its operations in the U.S. and 10 other countries. In addition, the acquisition of Perot brought a variety of business process outsourcing services, including claims processing and call center operations.[27] On February 10, 2010, the company acquired KACE Networks a leader in Systems Management Appliances. The terms of the deal were not disclosed.[28] On August 16, 2010, Dell announced plans to acquire the data storage company 3PAR.[29] On September 2, Hewlett-Packard offered $33 a share for 3PAR, which Dell declined to match.[30] On November 2, 2010, Dell acquired Software-as-a-Service (SaaS) integration leader Boomi. Terms of the deal were not disclosed.[31] In February 2011 Dell completed the acquisition of Compellent. On February 24, 2012 Dell acquired backup and disaster recovery software solution provider AppAssure Software of Reston, VA. AppAssure delivered 194 percent revenue growth in 2011 and over 3500% growth in the prior three years. AppAssure supports physical servers and VMware, Hyper-V and XenServer. The deal represents the first acquisition since Dell formed its software division under former CA CEO John Swainson. Dell added that it will keep AppAssure’s 230 employees and invest in the company. Dell is headquartered in Round Rock, Texas In March 2012, USA Today said that Dell agreed to buy SonicWall, and the acquisition was completed 9 May 2012.[32] A company with 130 patents, SonicWall develops security products, and is a network and data security provider.[33] On April 2, 2012, Dell announced that it wants to acquire Wyse, global market-leader for thin client systems[34] On April 3, 2012, Dell announced that it acquired Clerity Solutions. Clerity, a company offering services for application (re)hosting, was formed in 1994 and has it headquarters in Chicago. At the time of the take-over approximately 70 people were working for the company.[35] On July 2, 2012, Dell announced that it was buying Quest Software.[36][37] The acquisition was completed on 28 September 2012[38] On November 16, 2012, Dell announced it was acquiring Gale Technologies, a provider of Infrastructure Automation Products. Gale Technologies was founded in 2008 and is headquartered in Santa Clara, California[39] On December 18, 2012, Dell announced it was acquiring Credant Technologies, a provider of storage protection solutions.[40] Credant is the 19th acquisition in four years. Dell spent $13 billion since 2008 and $5 billion in the past year on acquisitions.[41] [edit] Dell facilities

Dell's headquarters is located in Round Rock, Texas.[42] As of 2010 the company employs about 16,000 people in the facility,[43] which has 2,100,000 square feet (200,000 m2) of space.[44] As of 1999 almost half of the general fund of the City of Round Rock originates from sales taxes generated from the Dell headquarters.[45]

Dell previously had its headquarters in the Arboretum complex in northern Austin, Texas.[46][47] In 1989 Dell occupied 127,000 square feet (11,800 m2) in the Arboretum complex.[48] In 1990 Dell had 1,200 employees in its headquarters.[46] In 1993 Dell submitted a document to Round Rock officials, titled "Dell Computer Corporate Headquarters, Round Rock, Texas, May 1993 Schematic Design." Despite the filing, during that year the company said that it was not going to move its headquarters.[49] In 1994 Dell announced that it was moving most of its employees out of the Arboretum, but that it was going to continue to occupy the top floor of the Arboretum and that the company's official headquarters address would continue to be the Arboretum. The top floor continued to hold Dell's board room, demonstration center, and visitor meeting room. Less than one month prior to August 29, 1994, Dell moved 1,100 customer support and telephone sales employees to Round Rock.[50] Dell's lease in the Arboretum had been scheduled to expire in 1994.[51]

The company sponsors Dell Diamond, the home stadium of the Round Rock Express, the AAA minor league baseball affiliate of the Texas Rangers major league baseball team

By 1996 Dell was moving its headquarters to Round Rock.[52] As of January 1996 3,500 people still worked at the current Dell headquarters. One building of the Round Rock headquarters, Round Rock 3, had space for 6,400 employees and was scheduled to be completed in November 1996.[53] In 1998 Dell announced that it was going to add two buildings to its Round Rock complex, adding 1,600,000 square feet (150,000 m2) of office space to the complex.[54]

In 2000 Dell announced that it would lease 80,000 square feet (7,400 m2) of space in the Las Cimas office complex in unincorporated Travis County, Texas, between Austin and West Lake Hills, to house the company's executive offices and corporate headquarters. 100 senior executives were scheduled to work in the building by the end of 2000.[55] In January 2001 the company leased the space in Las Cimas 2, located along Loop 360. Las Cimas 2 housed Dell's executives, the investment operations, and some corporate functions. Dell also had an option for 138,000 square feet (12,800 m2) of space in Las Cimas 3.[56] After a slowdown in business required reducing employees and production capacity, Dell decided to sublease its offices in two buildings in the Las Cimas office complex.[57] In 2002 Dell announced that it planned to sublease its space to another tenant; the company planned to move its headquarters back to Round Rock once a tenant was secured.[56] By 2003 Dell moved its headquarters back to Round Rock. It leased all of Las Cimas I and II, with a total of 312,000 square feet (29,000 m2), for about a seven-year period after 2003. By that year roughly 100,000 square feet (9,300 m2) of that space was absorbed by new subtenants.[58]

In 2008 Dell switched the power sources of the Round Rock headquarters to more environmentally friendly ones, with 60% of the total power coming from TXU Energy wind farms and 40% coming from the Austin Community Landfill gas-to-energy plant operated by Waste Management, Inc.[44]

Dell facilities in the United States are located in Austin, Texas; Nashua, New Hampshire; Nashville, Tennessee; Oklahoma City, Oklahoma; Peoria, Illinois; Hilsboro, Oregon (Portland area); Winston-Salem, North Carolina; Eden Prairie, Minnesota (Dell Compellent); and Miami, Florida. Facilities located abroad include Penang, Malaysia; Xiamen, China; Bracknell, UK; Manila, Philippines[59] Chennai, India;[60] Hortolandia and Porto Alegre, Brazil; Bratislava, Slovakia; Łódź, Poland,[61] Panama City in Panama, Dublin and Limerick, Ireland.[62]

The US and India are the only countries which have all of Dell's business functions and provide support globally: Research and Development, manufacturing, finance, analysis, customer care.[63]

[edit] Products [edit] Scope and brands Dell's tagline 'Yours is Here', as seen at their Mall of Asia branch in Pasay City, Philippines

The corporation markets specific brand names to different market segments.

Its Business/Corporate class represent brands where the company advertising emphasizes long life-cycles, reliability, and serviceability. Such brands include:

OptiPlex (office desktop computer systems) Vostro (office/small business desktop and notebook systems) n Series (desktop and notebook computers shipped with Linux or FreeDOS installed) Latitude (business-focused notebooks) Precision (workstation systems and high-performance notebooks),[64] PowerEdge (business servers) PowerVault (direct-attach and network-attached storage) Force10 (network switches) PowerConnect (network switches) Dell Compellent (storage area networks) EqualLogic (enterprise class iSCSI SANs)

Dell's Home Office/Consumer class emphasizes value, performance, and expandability. These brands include:

Inspiron (budget desktop and notebook computers) Studio (mainstream desktop and laptop computers) XPS (high-end desktop and notebook computers) Studio XPS (high-end design-focus of XPS systems and extreme multimedia capability) Alienware (high-performance gaming systems) Adamo (high-end luxury laptop) Dell EMR (electronic medical records)

Dell's Peripherals class includes USB keydrives, LCD televisions, and printers; Dell monitors includes LCD TVs, plasma TVs and projectors for HDTV and monitors. Dell UltraSharp is further a high-end brand of monitors.

Dell service and support brands include the Dell Solution Station (extended domestic support services, previously "Dell on Call"), Dell Support Center (extended support services abroad), Dell Business Support (a commercial service-contract that provides an industry-certified technician with a lower call-volume than in normal queues), Dell Everdream Desktop Management ("Software as a Service" remote-desktop management), and Your Tech Team (a support-queue available to home users who purchased their systems either through Dell's website or through Dell phone-centers).

Discontinued products and brands include Axim (PDA; discontinued April 9, 2007),[65] Dimension (home and small office desktop computers; discontinued July 2007), Dell Digital Jukebox (MP3 player; discontinued August 2006), Dell PowerApp (application-based servers), and Dell Omniplex (desktop and tower computers previously supported to run server and desktop operating systems).

[edit] Manufacturing

From its early beginnings, Dell operated as a pioneer in the "configure to order" approach to manufacturing—delivering individual PCs configured to customer specifications. In contrast, most PC manufacturers in those times delivered large orders to intermediaries on a quarterly basis.[66]

To minimize the delay between purchase and delivery, Dell has a general policy of manufacturing its products close to its customers. This also allows for implementing a just-in-time (JIT) manufacturing approach, which minimizes inventory costs. Low inventory is another signature of the Dell business model—a critical consideration in an industry where components depreciate very rapidly.[67]

Dell's manufacturing process covers assembly, software installation, functional testing (including "burn-in"), and quality control. Throughout most of the company's history, Dell manufactured desktop machines in-house and contracted out manufacturing of base notebooks for configuration in-house.[68] However, the company's approach has changed, as cited in the 2006 Annual Report which states "we are continuing to expand our use of original design manufacturing partnerships and manufacturing outsourcing relationships." The Wall Street Journal reported in September, 2008 that "Dell has approached contract computer manufacturers with offers to sell" their plants.[69] By the late 2000s, Dell's "configure to order" approach of manufacturing—delivering individual PCs configured to customer specifications from its US facilities was no longer competitive with high-volume Asian contract manufacturers.[70]

Assembly of desktop computers for the North American market formerly took place at Dell plants in Austin, Texas (original location) and Lebanon, Tennessee (opened in 1999), which have been closed in 2008 and early 2009, respectively. The plant in Winston-Salem, North Carolina received $280 million USD in incentives from the state and opened in 2005, but ceased operations in November 2010, and Dell's contract with the state requires them to repay the incentives for failing to meet the conditions.[71][72] Most of the work that used to take place in Dell's U.S. plants was transferred to contract manufacturers in Asia and Mexico, or some of Dell's own factories overseas. The Miami, Florida facility of its Alienware subsidiary remains in operation, while Dell servers (its most profitable products) continue to be produced in Austin, Texas. [70]

Dell assembled computers for the EMEA market at the Limerick facility in the Republic of Ireland, and once employed about 4,500 people in that country. Dell began manufacturing in Limerick in 1991 and went on to become Ireland's largest exporter of goods and its second-largest company and foreign investor. On January 8, 2009, Dell announced that it would move all Dell manufacturing in Limerick to Dell's new plant in the Polish city of Łódź by January 2010.[73] European Union officials said they would investigate a €52.7million aid package the Polish government used to attract Dell away from Ireland.[74] European Manufacturing Facility 1 (EMF1, opened in 1990) and EMF3 form part of the Raheen Industrial Estate near Limerick. EMF2 (previously a Wang facility, later occupied by Flextronics, situated in Castletroy) closed in 2002,[citation needed] and Dell Inc. has consolidated production into EMF3 (EMF1 now[when?] contains only offices).[75] Subsidies from the Polish government did keep Dell for a long time.[76] After ending assembly in the Limerick plant the Cherrywood Technology Campus in Dublin was the largest Dell office in the republic with over 1200 people in sales (mainly UK & Ireland), support (enterprise support for EMEA) and research and development for cloud computing, but no more manufacturing except [77] Dell's Alienware subsidiary which manufactures PCs in an Athlone, Ireland plant. If this facility will remain in Ireland is not sure.[78] Construction of EMF4 in Łódź, Poland has started[update]: Dell started production there in autumn 2007.[79]

Dell opened plants in Penang, Malaysia in 1995, and in Xiamen, China in 1999. These facilities serve the Asian market and assemble 95% of Dell notebooks. Dell Inc. has invested[when?] an estimated $60 million in a new manufacturing unit in Chennai, India, to support the sales of its products in the Indian subcontinent. Indian-made products will bear the "Made in India" mark. In 2007 the Chennai facility had the target of producing 400,000 desktop PCs, and plans envisaged it starting to produce notebook PCs and other products in the second half of 2007.[citation needed]

Dell moved desktop and PowerEdge server manufacturing for the South American market from the Eldorado do Sul plant opened in 1999, to a new plant in Hortolandia, Brazil in 2007.[80]

[edit] Technical support

Dell routes technical support queries according to component-type and to the level of support purchased:[81]

Basic support provides business-hours telephone support and next business-day on-site support/ Return-to-Base, or Collect and Return Services (based on contracts purchased at point of sale) Dell ProSupport provides 24x7x365 telephone and online support, a selection of 4 or 6-hour onsite support after telephone-based troubleshooting, and a Mission Critical option with two-hour onsite support, for customers who choose the highest level of support for their most critical hardware assets.[82]

Dell's Consumer division offers 24x7 phone based and online troubleshooting in certain markets such as the United States and Canada. In 2008 Dell redesigned services-and-support for businesses with "Dell ProSupport", offering customers more options to adapt services to fit their needs. Rather than take a one-size-fits-all approach, Dell allows various options for its customers.

In addition, the company provides protection services, advisory services, multivendor hardware support, "how-to" support for software applications, collaborative support with many third-party vendors, and online parts and labor dispatching for customers who diagnose and troubleshoot their hardware. Dell also provides Dell ProSupport customers access to a crisis-center to handle major outages, or problems caused by natural disasters.[83] Dell also provide on-line support by using the computer's service-tag that provides full list of the hardware elements installed originally, purchase date and provides the latest upgrades for the original hardware drivers.

[edit] Commercial aspects [edit] Organization

The board consists of nine directors. Michael Dell, the founder of the company, serves as chairman of the board and chief executive officer. Other board members include Don Carty, William Gray, Judy Lewent, Klaus Luft, Alex Mandl, Michael A. Miles, and Sam Nunn. Shareholders elect the nine board members at meetings, and those board members who do not get a majority of votes must submit a resignation to the board, which will subsequently choose whether or not to accept the resignation. The board of directors usually sets up five committees having oversight over specific matters. These committees include the Audit Committee, which handles accounting issues, including auditing and reporting; the Compensation Committee, which approves compensation for the CEO and other employees of the company; the Finance Committee, which handles financial matters such as proposed mergers and acquisitions; the Governance and Nominating Committee, which handles various corporate matters (including nomination of the board); and the Antitrust Compliance Committee, which attempts to prevent company practices from violating antitrust laws.

Day to day operations of the company are run by the Global Executive Management Committee which sets strategic direction. Dell has regional senior vice-presidents for countries other than the United States, including David Marmonti for EMEA and Stephen J. Felice for Asia/Japan. As of 2007[update], other officers included Martin Garvin (senior vice president for worldwide procurement) and Susan Sheskey (vice president and Chief Information Officer).

[edit] Marketing

Dell advertisements have appeared in several types of media including television, the Internet, magazines, catalogs and newspapers. Some of Dell Inc's marketing strategies include lowering prices at all times of the year, offering free bonus products (such as Dell printers), and offering free shipping in order to encourage more sales and to stave off competitors. In 2006, Dell cut its prices in an effort to maintain its 19.2% market share. However, this also cut profit-margins by more than half, from 8.7 to 4.3 percent. To maintain its low prices, Dell continues to accept most purchases of its products via the Internet and through the telephone network, and to move its customer-care division to India and El Salvador.[84]

A popular United States television and print ad campaign in the early 2000s featured the actor Ben Curtis playing the part of "Steven", a lightly mischievous blond-haired youth who came to the assistance of bereft computer purchasers. Each television advertisement usually ended with Steven's catch-phrase: "Dude, you're gettin' a Dell!"

A subsequent advertising campaign featured interns at Dell headquarters (with Curtis' character appearing in a small cameo at the end of one of the first commercials in this particular campaign).

A Dell advertising campaign for the XPS line of gaming computers featured in print in the September 2006 issue of Wired. It used as a tagline the common term in Internet and gamer slang: "FTW", meaning "For The Win". However, Dell Inc. soon[when?] dropped the campaign.

In the first-person shooter game F.E.A.R. Extraction Point, several computers visible on desks within the game have recognizable Dell XPS model characteristics, sometimes even including the Dell logo on the monitors.

In 2007, Dell switched advertising agencies in the US from BBDO to Working Mother Media. In July 2007, Dell released new advertising created by Working Mother to support the Inspiron and XPS lines. The ads featured music from the Flaming Lips and Devo who re-formed especially to record the song in the ad "Work it Out". Also in 2007, Dell began using the slogan "Yours is here" to say that it customizes computers to fit customers' requirements.[85]

[edit] Dell partner program

In late 2007, Dell Inc. announced that it planned to expand its program to value-added resellers (VARs), giving it the official name of "Dell Partner Direct" and a new Website.[86]

[edit] Criticisms of marketing of laptop security

In 2008, Dell received press coverage over its claim of having the world's most secure laptops, specifically, its Latitude D630 and Latitude D830.[87] At Lenovo's request, the (U.S.) National Advertising Division (NAD) evaluated the claim, and reported that Dell did not have enough evidence to support it.[88]

[edit] Retail

Dell first opened their retail stores in India.[63]

[edit] United States

In the early 1990s, Dell sold its products through Best Buy, Costco and Sam's Club stores in the United States. Dell stopped this practice in 1994, citing low profit-margins on the business, exclusivingly distributing through a direct-sales model for the next decade. In 2003, Dell briefly sold products in Sears stores in the U.S. In 2007, Dell started shipping its products to major retailers in the U.S. once again, starting with Sam's Club and Wal-Mart. Staples, the largest office-supply retailer in the U.S., and Best Buy, the largest electronics retailer in the U.S., became Dell retail partners later that same year.

[edit] Kiosks

Starting in 2002, Dell opened kiosk locations in shopping malls across the United States in order to give personal service to customers who preferred this method of shopping to using the Internet or the telephone-system. Despite the added expense, prices at the kiosks match or beat prices available through other retail channels. Starting in 2005, Dell expanded kiosk locations to include shopping malls across Australia, Canada, Singapore and Hong Kong.

On January 30, 2008, Dell shut down all 140 kiosks in the U.S. due to expansion into retail stores.[89]

By June 3, 2010, Dell had also shut down all of its mall kiosks in Australia.[90]

[edit] Stores

In 2006, Dell Inc. opened one full store, 3,000-square-foot (280 m2) in area, at NorthPark Center in Dallas, Texas. It operates the retail outlet seven days a week to display about 36 models, including PCs and televisions. As at the kiosks, customers can only see demonstration-computers and place orders through agents. Dell then delivers purchased items just as if the customer had placed the order by phone or over the Internet.

In addition to showcasing products, the stores also support on-site warranties and non-warranty service ("Dell Solution Station"). Services offered include repairing computer video-cards and removing spyware from hard drives.

On February 14, 2008, Dell closed the Service Center in its Dallas NorthPark store and laid off all the technical staff there.[citation needed]

[edit] Elsewhere

As of the end of February 2008[update], Dell products shipped to one of the largest office-supply retailers in Canada, Staples Business Depot. In April 2008, Future Shop and Best Buy began carrying a subset of Dell products, such as certain desktops, laptops, printers, and monitors.

Since some shoppers in certain markets show reluctance to purchase technological products through the phone or the Internet, Dell has looked into opening retail operations in some countries in Central Europe and Russia. In April 2007, Dell opened a retail store in Budapest. In October of the same year, Dell opened a retail store in Moscow.

In the UK, HMV's flagship Trocadero store has sold Dell XPS PCs since December 2007. From January 2008 the UK stores of DSGi have sold Dell products (in particular, through Currys and PC World stores). As of 2008, the large supermarket-chain Tesco has sold Dell laptops and desktops in outlets throughout the UK.

In May 2008, Dell reached an agreement with office supply chain, Officeworks (part of Coles Group), to stock a few modified models in the Inspiron desktop and notebook range. These models have slightly different model numbers, but almost replicate the ones available from the Dell Store. Dell continued its retail push in the Australian market with its partnership with Harris Technology (another part of Coles Group) in November of the same year. In addition, Dell expanded its retail distributions in Australia through an agreement with discount electrical retailer, The Good Guys, known for "Slashing Prices". Dell agreed to distribute a variety of makes of both desktops and notebooks, including Studio and XPS systems in late 2008. Dell and Dick Smith Electronics (owned by Woolworths Limited) reached an agreement to expand within Dick Smith's 400 stores throughout Australia and New Zealand in May 2009 (1 year since Officeworks — owned by Coles Group — reached a deal). The retailer has agreed to distribute a variety of Inspiron and Studio notebooks, with minimal Studio desktops from the Dell range. As of 2009[update], Dell continues to run and operate its various kiosks in 18 shopping centres throughout Australia. On March 31, 2010 Dell announced to Australian Kiosk employees that they were shutting down the Australian/New Zealand Dell kiosk program.

In Germany, Dell is selling selected smartphones and notebooks via Media Markt and Saturn, as well as some shopping websites.[91]

[edit] Competition

Dell's major competitors include Hewlett-Packard (HP), Acer, Toshiba, Gateway, Sony, Asus, Lenovo, IBM, MSI, Samsung, Apple and Sun Microsystems. Dell and its subsidiary, Alienware, compete in the enthusiast market against AVADirect, Falcon Northwest, VoodooPC (a subsidiary of HP), CustomPotato, and other manufacturers. In the second quarter of 2006, Dell had between 18% and 19% share of the worldwide personal computer market, compared to HP with roughly 15%.

In late 2006[update], Dell lost its lead in the PC-business to Hewlett-Packard. Both Gartner and IDC estimated that in the third quarter of 2006, HP shipped more units[dead link] worldwide than Dell did. Dell's 3.6% growth paled in comparison to HP's 15% growth during the same period. The problem got worse in the fourth quarter, when Gartner estimated that Dell PC shipments declined 8.9% (versus HP's 23.9% growth). As a result, at the end of 2006 Dell's overall PC market-share stood at 13.9% (versus HP's 17.4%).

IDC reported that Dell lost more server market share than any of the top four competitors in that arena. IDC's Q4 2006 estimates show Dell's share of the server market at 8.1%, down from 9.5% in the previous year. This represents a 8.8% loss year-over-year, primarily to competitors EMC and IBM.[92]

In 2011, The Brand Trust Report, India study revealed that Dell is ranked as the 27th most trusted brand as compared to Samsung which stood at 5th and HP which ranked 23[93]

[edit] Partnership with EMC

The Dell/EMC brand applies solely to products that result from Dell's partnership with EMC Corporation.[citation needed] In some cases Dell and EMC jointly design such products; other cases involve EMC products for which Dell will provide support — generally midrange storage systems, such as fibre channel and iSCSI storage area networks. The relationship also promotes and sells OEM versions of backup, recovery, replication and archiving software.[94]

On December 9, 2008, Dell and EMC announced the multi-year extension, through 2013, of their strategic partnership that began in 2001. In addition, Dell plans to expand its product line-up by adding the EMC Celerra NX4 storage system to the portfolio of Dell/EMC family of networked storage systems, as well as partnering on a new line of de-duplication products as part of its TierDisk family of data-storage devices.[95]

On October 17, 2011, Dell announced officially discontinued reselling all EMC storage products, this put end to 10 years of partnership.[96]

[edit] Environmental record

Dell committed to reduce greenhouse gas emissions from its global activities by 40% by 2015, with 2008 fiscal year as the baseline year.[97] It is listed in Greenpeace’s Guide to Greener Electronics that scores leading electronics manufacturers according to their policies on sustainability, climate and energy and how green their products are. In November 2011, Dell ranked 2nd out of 15 listed electronics makers (increasing its score to 5.1 from 4.9, which it gained in the previous ranking from October 2010).[98]

Dell was the first company to publicly state a timeline for the elimination of toxic polyvinyl chloride (PVC) and brominated flame retardants (BFRs), which it planned to phase out by the end of 2009. It revised this commitment and now aims to remove these toxics by the end of 2011 but only in its computing products.[99] In March 2010, Greenpeace activists protested at Dell offices in Bangalore, Amsterdam and Copenhagen calling for Dell’s founder and CEO Michael Dell to ‘drop the toxics’ and claiming that Dell’s aspiration to be ‘the greenest technology company on the planet’[100] was ‘hypocritical’.[101] Dell has launched its first products completely free of PVC and BFRs with the G-Series monitors (G2210 and G2410) in 2009.[102]

In its 2012 report on progress relating to conflict minerals, the Enough Project rated Dell the eighth highest of 24 consumer electronics companies.[103]

[edit] Green initiatives

Dell became the first company in the information technology industry to establish a product-recycling goal (in 2004) and completed the implementation of its global consumer recycling-program in 2006.[104] On February 6, 2007, the National Recycling Coalition awarded Dell its "Recycling Works" award for efforts to promote producer responsibility.[105] On July 19, 2007, Dell announced that it had exceeded targets in working to achieve a multi-year goal of recovering 275 million pounds of computer equipment by 2009.[106] The company reported the recovery of 78 million pounds (nearly 40,000 tons) of IT equipment from customers in 2006, a 93-percent increase over 2005; and 12.4% of the equipment Dell sold seven years earlier.[107]

On June 5, 2007 Dell set a goal of becoming the greenest technology company on Earth for the long term. The company launched a zero-carbon initiative that includes:

reducing Dell's carbon intensity by 15 percent by 2012 requiring primary suppliers to report carbon emissions data during quarterly business reviews partnering with customers to build the "greenest PC on the planet" expanding the company's carbon-offsetting program, "Plant a Tree for Me".

The company introduced the term "The Re-Generation" during a round table in London commemorating 2007 World Environment Day. "The Re-Generation" refers to people of all ages throughout the world who want to "make a difference" in improving the world's environment. Dell also talked about plans to take the lead in setting an environmental standard for the "technology industry" and maintaining that leadership in the future.

Dell reports its environmental performance in an annual Corporate Social Responsibility (CSR) Report that follows the Global Reporting Initiative (GRI) protocol. Dell's 2008 CSR report ranked as "Application Level B" as "checked by GRI".[108]

The company aims to reduce its external environmental impact through energy-efficient evolution of products, and also reduce its direct operational impact through energy-efficiency programmes. Internal energy-efficiency programmes reportedly save the company more than $3 million annually in energy-cost savings. The largest component of the company's internal energy-efficiency savings comes through PC power management: the company expects to save $1.8 million in energy costs through using specialised energy-management software on a network of 50,000 PCs.[109][110]

[edit] Criticism See also: Lawsuits involving Dell Inc.

In the 1990s, Dell switched from using primarily ATX motherboards and PSU to using boards and power supplies with mechanically identical but differently wired connectors. This meant customers wishing to upgrade their hardware would have to replace parts with scarce Dell-compatible parts instead of commonly available parts. However, company practice in this respect changed in 2003.[111][112]

In 2005, complaints about Dell more than doubled to 1,533, after earnings grew 52% that year.[113]

In 2006, Dell acknowledged that it had problems with customer service. Issues included call transfers[114] of more than 45% of calls and long wait times. Dell's blog detailed the response: "We're spending more than a $100 million — and a lot of blood, sweat and tears of talented people — to fix this."[115] Later in the year, the company increased its spending on customer service to $150 million.[116] Despite significant investment in this space, Dell continues to face public scrutiny with even the company's own website littered with complaints regarding the issue escalation process.[117]

On August 17, 2007, Dell Inc. announced that after an internal investigation into its accounting practices it would restate and reduce earnings from 2003 through to the first quarter of 2007 by a total amount of between $50 million and $150 million, or 2 cents to 7 cents per share.[118] The investigation, begun in November 2006, resulted from concerns raised by the U.S. Securities and Exchange Commission over some documents and information that Dell Inc. had submitted.[119] It was alleged that Dell had not disclosed large exclusivity payments received from Intel for agreeing not to buy processors from a rival manufacturer. In 2010 Dell finally paid $100 million to settle the SEC's charges of fraud. Michael Dell and other executives also paid penalties and suffered other sanctions, without admitting or denying the charges.[120]

In July 2009, Dell apologized after drawing the ire of the Taiwanese Consumer Protection Commission for twice refusing to honour a flood of orders against unusually low prices offered on its Taiwanese website. In the first instance, Dell offered a 19" LCD panel for $15. In the second instance, Dell offered its Latitude E4300 notebook at NT$18,558 (US$580), 70% lower than usual price of NT$60,900 (US$1900). Concerning the E4300, rather than honour the discount taking a significant loss, the firm withdrew orders and offered a voucher of up to NT$20,000 (US$625) a customer in compensation. The consumer rights authorities in Taiwan fined Dell NT$1 million (US$31250) for customer rights infringements. Many consumers sued the firm for the unfair compensation. A court in southern Taiwan ordered the firm to deliver 18 laptops and 76 flat-panel monitors to 31 consumers for NT$490,000 (US$15,120), less than a third of the normal price.[121] The court said the event could hardly be regarded as mistakes, as the prestigious firm said the company mispriced its products twice in Taiwanese website within 3 weeks.[122]

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A1. Retrieved on May 4, 2010. "Almost half the city's general fund comes from sales tax at Dell's headquarters," ^ a b Pope, Kyle. "Dell chief disbands project." Austin American-Statesman. February 25, 1990. A1. Retrieved on May 4, 2010. "Dell is headquartered at the Arboretum complex in North Austin and employs about 1200 people." ^ PC Magazine. Volume 12, 1993. 175. "Dell Computer Corp., 9505 Arboretum Blvd., Austin, TX 78759." ^ Pope, Kyle. "Dell plans expansion and move High-tech firm inks Braker Center deal." Austin American-Statesman. January 24, 1989. B7. Retrieved on May 4, 2010. "Dell occupies 127000 square feet of office space at the Arboretum." ^ Ladendorf, Kirk and R. Michelle Breyer. "Despite document, Dell says no headquarters move planned." Austin American-Statesman. May 22, 1993. E1. Retrieved on May 4, 2010. ^ "Dell to keep top floor at Arboretum offices." Austin American-Statesman. August 29, 1994. C1. Retrieved on May 4, 2010. ^ Ladendorf, Kirk and Mike Todd. "Dell seeks space for expansion Firm makes proposal for tax abatements." Austin American-Statesman. November 5, 1992. B4. Retrieved on May 4, 2010. "The lease on the company's headquarters building at the Arboretum expires in 1994." ^ Ladendorf, Kirk. "Dell expanding in Central Texas." Austin American-Statesman. October 1, 1996. A1. Retrieved on May 4, 2010. ^ Mahoney, Jerry. "Dell's success is Round Rock's gain." Austin American-Statesman. January 9, 1996. A1. Retrieved on May 4, 2010. "Dell will have room for 6400 employees when it finishes Round Rock 3 in November . The company, which still employs about 3500 people at its headquarters." ^ Mahoney, Jerry. "Dell to expand its office complex." Austin American-Statesman. May 30, 1998. D1. Retrieved on May 4, 2010. ^ Pletz, John. "Dell moving executives closer to Austin." (Alternate link) Austin American-Statesman. May 9, 2000. A1. Retrieved on May 4, 2010. ^ a b "Dell seeks to sublease Las Cimas offices." Austin Business Journal. Friday March 8, 2002. Retrieved on May 4, 2010. ^ Pletz, John. "Article: Dell Leaders to Return to Round Rock, Texas, Campus." Austin American-Statesman. March 8, 2002. Retrieved on May 4, 2010. ^ Hudgins, Matt. "Dell space taken." Austin Business Journal. Friday May 9, 2003. Retrieved on May 4, 2010. ^ "Dell Locations Corporate Web Site". .ap.dell.com. http://www1.ap.dell.com/content/topics/global.aspx/corp/careers/locations/default?c=in&l=en&s=corp. Retrieved November 17, 2011. ^ "EET India article on Dell". Eetindia.co.in. http://www.eetindia.co.in/ART_8800474316_1800007_NT_e19571eb.HTM. Retrieved November 17, 2011. ^ "#25 Michael Dell". The World's Billionaires 2009. March 11, 2009. http://www.forbes.com/lists/2009/10/billionaires-2009-richest-people_Michael-Dell_WJOB.html. Retrieved October 21, 2009. "[Michael Dell] caused ire in Ireland after relocating factory to cheaper Poland." ^ [2][dead link] ^ a b "How Dell conquered India". CNN. February 10, 2011. http://tech.fortune.cnn.com/2011/02/10/how-dell-conquered-india/. ^ "Dell Precision Open-Source Workstations with Linux". Dell.com. http://www.Dell.com/content/products/features.aspx/precn_n?c=us&cs=04&l=en&s=bsd. Retrieved November 17, 2011. ^ Direct2Dell.com ^ Dedrick and Kraemer: "Market Making in the PC Industry", Personal Computing Industry Center, 2007. ^ Kraemer and Dedrick: "Dell Computer: Organization of a Global Production Network", Center for Research on Information Technology and Organizations, 2002. ^ Company Annual Reports, various years. ^ Scheck, J: "Dell Plans to Sell Factories in Effort to Cut Costs", The Wall Street Journal, September 5, 2008. ^ a b Kirk Ladendorf (October 8, 2009). "Dell closing its last large U.S. plant". Austin American-Statesman. http://www.statesman.com/business/content/business/stories/technology/2009/10/08/1008Dell.html. Retrieved Nov 19, 2009. ^ The Register: Dell cuts North-Carolina plant despite $280m sweetener, 8 October 2009. Visited: 10 April 2012 ^ "Dell closes N.C. manufacturing plant". September 13, 2010. http://www.bizjournals.com/austin/stories/2010/09/13/daily2.html. ^ 1,900 jobs lost at Dell in Limerick[dead link]. RTÉ New Report — January 8, 2009 ^ EU to investigate Dell aid package[dead link]. RTÉ New Report — January 8, 2009 ^ "NY Transfer — Since 1985, All the News That Doesn't Fit". http://www.blythe.org/nytransfer-subs/2000ire/IEP:_The_IE_Professional_No.250_5-17. Retrieved November 17, 2011. ^ "Dell to Sell Polish Plant to Taiwan's Foxconn". Agence France-Presse. IndustryWeek. http://www.industryweek.com/articles/dell_to_sell_polish_plant_to_taiwans_foxconn_20540.aspx. Retrieved May 8, 2012. ^ IDA Ireland website on Dell, visited 12 October 2012 ^ RTE News: Fears for 70 jobs at Athlone's Alienware facility, 25 March 2009. Checked: 12 October 2012 ^ "Dell Announces Manufacturing Facility In Poland To Serve Growing Central And Eastern European Markets". .euro.dell.com. http://www1.euro.Dell.com/content/topics/topic.aspx/emea/corporate/pressoffice/2006/uk/en/2006_09_18_brk_000?c=uk&l=en&s=corp. Retrieved November 17, 2011. ^ Dell Starts Manufacturing Servers in Brazil[dead link] ^ "Dell Services". Dell Inc.. http://www.dell.com/servicedescriptions. Retrieved June 28, 2011. ^ "Support Services". Dell. http://www.Dell.com/ProSupport. Retrieved November 17, 2011. ^ "Dell ProSupport on Dell.com". Content.dell.com. http://content.dell.com/us/en/enterprise/d/services/support-services-global-command-center.aspx. Retrieved 2012-10-30. ^ Michael Dell Sees India Playing a Key Role in the Online World[dead link] ^ "Dell launches star-studded "Yours Is Here" ad campaign". Engadget. http://www.engadget.com/2007/11/21/dell-launches-star-studded-yours-is-here-ad-campaign/. Retrieved July 14, 2010. ^ "Partner Direct". Dell. http://partner.Dell.com/. Retrieved June 13, 2011. ^ "Dell Scolded for Laptop Ads". Vnunet.com. http://www.vnunet.com/vnunet/news/2220173/Dell-scolded-laptop-ads. Retrieved 2012-10-30. ^ "Dell's Claim as World's Most Secure Commercial Laptops?". Digitaldaily.allthingsd.com. June 23, 2008. http://digitaldaily.allthingsd.com/20080623/dont-worry-Dell-your-laptops-are-still-the-worlds-ugliest/. Retrieved November 17, 2011. ^ "Dell Focuses on Direct and Retail Business, Closes Kiosks in U.S". Content.dell.com. January 30, 2008. http://content.dell.com/us/en/corp/d/press-releases/2008-01-30-00-direct-retail.aspx. Retrieved November 17, 2011. ^ "Dell Closing Down Their Retail Kiosks Across The Country". gizmodo.com. April 1, 2010. http://www.gizmodo.com.au/2010/04/dell-closing-down-their-retail-kiosks-across-the-country/. Retrieved November 18, 2011. ^ "Dell Venue Pro offered by Media Markt". Netzwelt.de. February 22, 1999. http://www.netzwelt.de/news/87864-discounter-check-dell-venue-pro-media-markt.html. Retrieved November 17, 2011. ^ "World News, Business News, Breaking US & International News". Reuters. http://yahoo.reuters.com/news/articlehybrid.aspx?storyID=urn:newsml:reuters.com:20070312:MTFH05034_2007-03-12_21-17-33_N12385967&type=comktNews&rpc=44.[dead link] ^ "India's 50 most trusted brands". Rediff.com. January 20, 2011. http://www.rediff.com/business/slide-show/slide-show-1-indias-50-most-trusted-brands/20110120.htm. ^ "Dell/EMC products". Dell.com. http://www.Dell.com/emc. Retrieved November 17, 2011. ^ "Dell, EMC Extend and Expand Strategic Alliance". Dell. December 9, 2008. http://www.dell.com/content/topics/global.aspx/corp/pressoffice/en/2008/2008_12_09_rr_000?c=us&l=en. Retrieved September 5, 2010. ^ "Dell, EMC End Storage Reseller Partnership Two Years Early". EWeeks. October 17, 2011. http://www.eweek.com/c/a/Data-Storage/Dell-EMC-End-Storage-Reseller-Partnership-Two-Years-Early-705362/. Retrieved October 31, 2011. ^ "Walking the Walk on Greenhouse Gas Reduction". Dell. http://content.dell.com/us/en/corp/d/corp-comm/cr-earth-emissions.aspx. Retrieved January 13, 2011. ^ "Guide to Greener Electronics". Greenpeace International. http://www.greenpeace.org/international/en/campaigns/climate-change/cool-it/Guide-to-Greener-Electronics/. Retrieved November 14, 2011. ^ "Ranking tables – October 2010". Greenpeace International. http://www.greenpeace.org/international/Global/international/publications/toxics/2010/version16/Ranking%20tables%20Oct%202010-Dell.pdf. Retrieved January 13, 2011. ^ "Dell Sets Goal Of Becoming Greenest Technology Company". Dell. http://www.dell.com/content/topics/global.aspx/corp/pressoffice/en/2007/2007_06_05_lon_000?c=us&l=en. Retrieved January 13, 2011. ^ "Dell targeted for breaking promise on toxic chemicals". Greenpeace International. http://www.greenpeace.org/international/en/news/features/dell-breaking-promise-290310/. Retrieved January 13, 2011. ^ "Materials Use: What’s Inside Our Products – And What’s Not". Dell. http://content.dell.com/us/en/corp/d/corp-comm/earth-greener-products-materials.aspx. Retrieved August 16, 2010. ^ Lezhnev, Sasha; Alex Hellmuth (Aug 2012). "Taking Conflict Out of Consumer Gadgets: Company Rankings on Conflict Minerals 2012" (PDF). Enough Project. http://www.enoughproject.org/files/CorporateRankings2012.pdf. Retrieved 2012-08-17. ^ William Baue. "Dell First US Computer Company to Commit to a Global Recycling Goal". SocialFunds. http://www.socialfunds.com/news/article.cgi/1421.html. ^ – National Recycling Coalition[dead link] ^ [3][dead link] ^ Dell Ahead of Schedule to Achieve Multi-Year Product Recycling Goal, 19 July 2007. Visited: 28 October 2012 ^ Dell 2008 Corporate Social Responsibility Report: Section "GRI Performance Indicators Index", Dell Inc, 2008. Retrieved: 28 October 2012 ^ [4][dead link] ^ "Dell o Dell:Energy Efficiency". Le.com. http://www.1e.com/download/whitepapers/688_2007_DellonDellenergy_79991399.pdf. Retrieved 2012-10-30. ^ "Dell proprietary (non-standard) ATX design > Dell proprietary (non-standard) ATX design". InformIT. http://www.informit.com/articles/article.aspx?p=339053. Retrieved November 17, 2011. ^ Mueller, Scott. Upgrading and Repairing PCs, 13ed, Indianapolis: Que Publications, 2002, ISBN 0-7897-2542-8, and subsequent editions ^ "It's Dell vs. the Dell Way". Bloomberg BusinessWeek. http://www.businessweek.com/technology/content/feb2006/tc20060223_710372.htm. Retrieved 2012-10-30. ^ Dell Spiffs Up Its Service, Business Week ^ No Magic Wands For Customer Service, The Official Dell blog ^ Kirkpatrick, David (September 18, 2006). "Dell in the penalty box". CNN. http://money.cnn.com/magazines/fortune/fortune_archive/2006/09/18/8386121/index.htm. Retrieved May 1, 2010. ^ Dell Community Forum post: How do I reach the Dell Executive escalation department, posted: 5 January 2010. VisitedL 28 October 2012. ^ The Guardian: Dell pares past profits because of "massaging", 17 August 2007. Visited: 28 October 2012 ^ Darlin, Damon (November 16, 2006). "Dell Accounting Inquiry Made Formal by S.E.C.". The New York Times. http://www.nytimes.com/2006/11/16/technology/16Dell.html?ex=1321333200&en=d4ea7f8f975e4474&ei=5088&partner=rssnyt&emc=rss. Retrieved August 19, 2007. ^ Reed, Kevin (July 23, 2010). "Dell pays $100m penalty to settle accounting fraud charges". Accountancy Age. http://www.accountancyage.com/accountancyage/news/2266948/dell-pays-100m-penalty-settle. Retrieved July 23, 2010. ^ Dell loses Taiwan consumer lawsuit: report, 7 June 2010. Visited: 28 October 2012. ^ Taiwanese lawsuit: full-text verdict. Retrieved: 28 October 2012 [edit] Further reading Dell Company Information Dell Company Profile & News Michael Dell, Catherine Fredman, Direct From Dell, ISBN 0-88730-914-3 "Dell Inks Computer Deal in China" on Time.com (a division of Time Magazine), 2007-09-24, retrieved 2007-10-14 Serwer, Andy (November 28, 2005). "Dell's Midlife Crisis". Fortune: pp. 63–66. Dell as the seventh-most-admired computer company in the USA, eighth overall, and seventh worldwide. Fortune, Most Admired Companies 2006. Dell Ottawa references: Dell official website BBC News, August 21, 2003, Dell makes grab for market share USA Today, January 20, 2001, Dell business model turns to muscle as rivals struggle Ubuntu Forums, June 7, 2007, Dell's with Ubuntu called Dellbuntu [edit] External links Wikimedia Commons has media related to: Dell Official website (Mobile) Business data Dell Inc. at Google Finance Dell Inc. at Yahoo! Finance Dell Inc. at Hoover's Dell Inc. at Reuters Dell Inc. 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6 MONTHS SPECIAL FINANCING ON NEW COMPUTER PURCHASES $699 OR MORE is a no interest if paid in full by August, 2013 financing promotion available on new desktop and laptop computer purchases $699 or more from 12/27/2012 through 1/30/2013. Interest will be charged to your account from the purchase date if the purchase balance is not paid in full by your payment due date in August, 2013, or if you make a late payment. If not paid by end of promotional period, account balance and new purchases will be subject to the Standard APR rates which range from 19.99% - 29.99% variable APR, as of 11/30/2012, depending on creditworthiness. Offers subject to credit approval and may be changed without notice.

 

 

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Learn More > Advertisement Advertisement Shop for HomeDesktops & All-in-Ones Keyword Search Search ShopHome Small & Home Office Small & Medium Business Large Business Public Sector Partners LearnAbout Dell Careers Small and Medium Business Solutions Learning Center The power to do more SupportSupport Home Drivers & Downloads Product Support Order Support Warranty Information CommunityIdeaStorm Direct2Dell Blog Discussion Forums Ratings & Reviews My AccountSign-in / Register Order Status Saved Carts Make a Payment Laptops Desktops Business Laptops Business Desktops Workstations Servers Storage Services Monitors Printers LCD TVs Electronics © 2013 Dell About Dell Terms & Conditions Unresolved Issues Privacy Statement Ads and Emails Dell Recycling Contact Site Map Feedback Offers subject to change, not combinable with all other offers. Taxes, shipping, handling and other fees apply. U.S. Dell Home and Home Office new purchases only. Dell reserves the right to cancel orders arising from pricing or other errors.

*DELL PREFERRED ACCOUNT (DPA): Offered to U.S. residents by WebBank, who determines qualifications for and terms of credit. Promotion eligibility varies and is determined by WebBank. Taxes, shipping, and other charges are extra and vary. Payments equal 3% of your balance or $20, whichever is greater. Minimum Interest Charge is $2.00.

6 MONTHS SPECIAL FINANCING ON NEW COMPUTER PURCHASES $699 OR MORE is a no interest if paid in full by August, 2013 financing promotion available on new desktop and laptop computer purchases $699 or more from 12/27/2012 through 1/30/2013. Interest will be charged to your account from the purchase date if the purchase balance is not paid in full by your payment due date in August, 2013, or if you make a late payment. If not paid by end of promotional period, account balance and new purchases will be subject to the Standard APR rates which range from 19.99% - 29.99% variable APR, as of 11/30/2012, depending on creditworthiness. Offers subject to credit approval and may be changed without notice.

 

 

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Dell Outlet | Refurbished Computers, Laptops, PCs & More | Dell       Choose A Country/Region      English   My Order Status   Dell Outlet

Outlet Laptops & Notebooks
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Why Buy Dell Outlet Warranty Support
We give you the same limited hardware warranty* and service that comes with new products, plus a 21-day return policy on all Dell Outlet Products.
Great Value
We offer great prices on some of the latest Dell products as well as three types of Dell Outlet products to help you find just the deal you're looking for:

Certified Refurbished PCs are laptops and desktops that have been returned to Dell, put through the production process and then again retested to ensure they meet all original factory specifications. Certified refurbished systems may have some observable cosmetic blemishes, but they will not affect performance.

Dell Outlet New systems are PCs and enterprise products that were canceled orders, or systems that shipped out to a customer who decided to return the system without ever using it. Dell Outlet New systems do not have any cosmetic damages.

Scratch and Dent products are systems with considerable cosmetic blemishes that do not affect performance. They are a great way to save money while still enjoying Dell Outlet's rigorous rebuilding and testing process. Scratch and Dent computers will not have scratches or pits on the screen, missing or illegible letters on the keyboard, or damage on the touchpad or palmrest. Fast & Free Shipping
Get free three - to - five day shipping on all systems, refurbished monitors, and refurbished printers. And since Dell Outlet systems are already built, most of them ship within 24 hours of order approval.
Eco-Friendly
We are committed to maximizing the reuse or recycling of all returned Dell products. We refurbish and sell over 90 percent of all returned Dell systems. The remaining 10 percent of returned Dell products are resold for parts or recyclable materials (metal, glass, and plastic).
*For a copy of Limited Hardware Warranty, write Dell USA, LP, Attn: Warranties, One Dell Way, Round Rock, TX 78682 or visit www.dell.com/warranty Connect with Us!
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